Dynamic menu boards: attract, inform, sell!
In today's world, where information noise has long become a common occurrence, it is becoming increasingly difficult to attract attention and retain the interest of a potential client. Organizations are constantly looking for new ways to stand out from the competition. Digital menu boards are an innovative solution in the digital sphere that will help to cope with this task. They attract attention, increase sales, reduce costs, and provide the necessary information. They are used wherever there is a possibility of connecting to the power grid and a place to install a screen.
What is dynamic menu boards?
Imagine digital displays instead of static ones, broadcasting attractive images, videos, other content with relevant information about your products and services. These are dynamic electronic menu boards.
Their advantages over static advertising are obvious. In real time, they:
Their advantages over static advertising are obvious. In real time, they:
- display everything your customers need to know;
- present special offers, seasonal products, stimulating impulse purchases;
- instantly update information via remote access, saving your time and money, you can forget about printing paper booklets that quickly become outdated.
Where are they in demand?
Dynamic digital menu boards from SmartPlayer are a universal digital solution that is used in catering establishments, gas stations, and other locations where there are food court areas or canteens.
| SCOPE OF APPLICATION | EQUIPMENT CAPABILITIES |
|---|---|
| Restaurants and cafes | ✔ Show off your customers' mouth-watering dishes. ✔ Broadcast from the kitchen so that visitors can see how their food is being prepared. Increase trust in your establishment. ✔ Show reviews from satisfied visitors. Positivity is the best way to win the loyalty of new customers. ✔ Advertise promotions and special offers - increase sales easily. ✔ Show the waiting time so that people do not get nervous. ✔ Create an interactive experience - let customers choose their own dishes, place orders, and pay for them using the touch screen. |
| Gas stations | ✔ Offer additional products, broadcast news and weather forecasts. ✔ Advertise a car wash, tire service, and other services - draw attention to additional services. |
For restaurants and cafes, menu boards allow:
- Attract attention and increase revenue. Bright images and videos on the screens captivate visitors, stimulate appetite, and encourage them to order more. Thanks to the interactive menu, guests can independently familiarize themselves with the information and place an order. This increases the speed of service, the average bill, and stimulates sales of certain items.
- Improve the quality of service. This is achieved through an interactive menu, broadcasting information about the full composition and calorie content of dishes, and translation into different languages for foreign customers.
- Reduce costs. When using menu boards, there is no need for paper advertising. You save money on paper and printing services.
- Enhance the image of the establishment. Digital screens demonstrate your commitment to innovation and the desire to keep up with the times. Plus, menu boards with a stylish design can be successfully integrated into the interior concept to create a unique atmosphere.
- Demonstrate a commitment to environmental trends. Refusal to physically print the menu reduces paper consumption, which has a positive effect on the environment.
How to choose: 5 tips
First, define your needs. What is the purpose of a dynamic board? Will it be installed indoors or outdoors? What is your budget? Then choose the size and resolution of the display. The larger the room, the larger the screen should be. Full HD (1920 x 1080) resolution is the minimum, but for a clearer image, you can choose 4K (3840 x 2160) or higher.
Then decide on the type of mount, taking into account the specifics of the location. Wall-mounted is the most common option, tabletop is suitable for small displays, and ceiling-mounted allows you to place the screen anywhere.
Next, choose the software. SmartPlayer offers a wide range of dynamic menu board software that will suit any need. Finally, decide if you need additional features. The touch screen allows you to interact with the information on the display, integration with POS systems for automatic updates and remote control from anywhere in the world is possible.
With digital menu boards, your business will receive an effective tool for increasing sales and improving the quality of service, and will be able to stand out from the competition. Want to learn more about the commercial potential of innovative solutions? Contact us today and we will be happy to answer all your questions so that you can start making a profit tomorrow.
Then decide on the type of mount, taking into account the specifics of the location. Wall-mounted is the most common option, tabletop is suitable for small displays, and ceiling-mounted allows you to place the screen anywhere.
Next, choose the software. SmartPlayer offers a wide range of dynamic menu board software that will suit any need. Finally, decide if you need additional features. The touch screen allows you to interact with the information on the display, integration with POS systems for automatic updates and remote control from anywhere in the world is possible.
With digital menu boards, your business will receive an effective tool for increasing sales and improving the quality of service, and will be able to stand out from the competition. Want to learn more about the commercial potential of innovative solutions? Contact us today and we will be happy to answer all your questions so that you can start making a profit tomorrow.