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  • How to Explain a Complex Product in Simple Terms with Digital Signage

Ultrahuman

Ultrahuman is a rapidly growing wearable technology company focused on health optimization through smart devices such as metabolic fitness trackers, glucose monitors, and recovery wearables. While Ultrahuman has a strong digital presence, it faced challenges in creating the same level of engagement and product education in physical retail environments.

With increasing competition in the health-tech and wearable space, Ultrahuman sought to use retail digital signage as a strategic lever to boost brand visibility, consumer education, and ultimately, market share.
  • Challenges
    • Low in-store product understanding: Many customers were unfamiliar with how Ultrahuman devices worked or their benefits.
    • Static displays lacked interactivity, leading to missed opportunities to convert curious foot traffic.
    • Limited real estate in partner retail stores for branding and product promotion.
    • Fragmented customer experience between online and offline channels.
  • Solution
    Ultrahuman collaborated with us and our partner Radiant Synage to implement a robust digital signage solution across:
    • Ultrahuman brand zones in premium electronic retail outlets.
    • Fitness centers, biohacking studios, and lifestyle partner stores.
    • Airport retail and kiosks for high-intent customers.
    Key Features:
    1. Product Education Video Displays explaining the science behind metabolic health, glucose tracking, and wearable usage.
    2. Touch-Enabled Interactive Screens to allow users to explore features, compare devices, and view real-time data simulations.
    3. QR Codes & App Integration allowing passers-by to download the app or book free health assessments instantly.
  • Key Outcomes
    • Boosted Consumer Education: Simplified complex wearable technology through motion graphics and explainer screens.
    • Higher Foot Traffic Retention: Interactive displays kept potential customers engaged long enough to convert.
    • Unified Omnichannel Experience: Seamless integration of in-store displays with app-based follow-ups enhanced the customer journey.
    • Real-Time Agility: Ultrahuman used Smartplayer’s CMS to update offers, campaigns, and influencer content weekly.

    Ultrahuman’s integration of digital signage transformed their in-store experience into a digital-first, data-rich environment that educates, engages, and converts. In a complex and competitive wearables market, interactive digital content became their retail advantage — driving growth in both awareness and market share.