Digital Signage for a Fashion Brand: How To Be Blossom Uses Screens

To Be Blossom is a Russian women’s clothing brand with a recognizable aesthetic and a clear visual concept. The collections are based on knitwear, lightweight chiffon, and structured suits that create a modern and expressive look. The brand places strong emphasis on the atmosphere of its stores: the space should not only showcase the collection but also convey the philosophy and character of the brand.

The To Be Blossom boutique is equipped with a video screen built into the wall opposite the entrance. The screen is immediately visible to visitors and becomes part of the store’s visual design. A built-in television is used for broadcasting, and the video content is dedicated to collections and current promotions.

Our team was tasked with the following objectives:
— to provide convenient and centralized video content management;
— to simplify the process of updating information about new collections and promotions;
— to turn the screen into a fully functional visual communication tool for customers.

It was important to create a solution that would fit organically into the existing store infrastructure and not require complex maintenance.

We connected the screen to our content management system and configured remote access. This made it possible to centrally manage video playback and quickly update materials.

The screen displays video clips showcasing clothing models, visual materials from new collections, as well as information about current promotions and special offers. This format not only helps maintain the brand atmosphere but also delivers up-to-date commercial information to visitors.

Customers regularly pay attention to the displayed content, show interest in the featured looks, and ask for details about the products they see on the screen. It effectively engages visitors and supports the sales process.

The To Be Blossom team received a convenient content management tool. Updating videos now takes minimal time and does not require technical expertise. Marketing activities can be launched faster and synchronized with ongoing campaigns.