Configuring the Content Management System for Reebok

Reebok is an international brand specializing in sportswear, footwear, and accessories.

After separating from the parent company, Reebok faced the need to replace the content management system used for digital screens in retail stores. The previous solution no longer met the company’s requirements.

The company was looking for a system that would allow it to:

• Easily manage content across all store screens;
• Quickly adapt content to local marketing needs;
• Receive high-quality technical support and service within Russia.

Requirements and Infrastructure Analysis
The SmartPlayer team conducted an audit of the installed hardware and systems to assess their compatibility with our platform.

System Configuration
We configured the content management system taking into account the specific workflow of Reebok’s local team. The main focus was on interface simplicity and functionality, ensuring that users without technical expertise could efficiently manage the screens.

Migration and Software Deployment
All screens were migrated to the Russian solution.

• Ease of use: The intuitive interface enabled the company’s staff to quickly adapt to the new system.
• Local support: All technical issues are resolved promptly at the local level.
• Efficient content management: Marketing materials can now be flexibly and quickly adjusted to current business needs.