Centralized Screen Management for L’Oréal

L’Oréal is a global leader in cosmetics and perfumery, with thousands of stores, kiosks, and branded zones worldwide.

L’Oréal sought a solution that would allow the company to:

• Centrally manage all digital screens through a single platform;
• Continue using existing hardware to avoid additional expenses;
• Reduce time and resources spent on organizing content management.

Infrastructure Analysis
We conducted a full audit of all existing screens, including their technical specifications and current software platforms. We identified opportunities for integration with the SmartPlayer system without the need for hardware replacement.

Configuration and Integration
We implemented a management system that supports screens from different manufacturers.

• Reduced costs: No need for purchasing new equipment or maintaining outdated systems.
• Simplified processes: Content management became centralized and significantly faster.
• Improved responsiveness: Advertising materials can now be updated in retail locations promptly and consistently.