Fix Price is the largest international fixed-price retail chain, offering a wide range of affordable products.
Tasks
Install digital screens in store windows;
Automate the playback of promotional content;
Ensure centralized content management;
Increase customer engagement and stimulate impulse purchases through Digital Signage solutions.
Solutions
Connecting screens to Windows PCs to ensure system stability and convenient management.
Integrating the screen network with SmartPlayer software, enabling centralized content management across all locations.
Results
1,100 LED screens were installed in store windows across the network.
A centralized content management system allows quick, remote updates of advertising materials from a single control center.
Increased additional sales through effective display of bright and dynamic promotional creatives.
Higher customer engagement, contributing to an increase in the average purchase value.
Reduced costs for traditional printed advertising materials such as posters and banners, as all information is now updated digitally without additional printing expenses.