Window Display Screens in Fix Price Stores

  • About the Client
    Fix Price is the largest international fixed-price retail chain, offering a wide range of affordable products.
  • Tasks
    • Install digital screens in store windows;
    • Automate the playback of promotional content;
    • Ensure centralized content management;
    • Increase customer engagement and stimulate impulse purchases through Digital Signage solutions.
  • Solutions
    • Connecting screens to Windows PCs to ensure system stability and convenient management.

    • Integrating the screen network with SmartPlayer software, enabling centralized content management across all locations.
  • Results
    • 1,100 LED screens were installed in store windows across the network.
    • A centralized content management system allows quick, remote updates of advertising materials from a single control center.
    • Increased additional sales through effective display of bright and dynamic promotional creatives.
    • Higher customer engagement, contributing to an increase in the average purchase value.
    • Reduced costs for traditional printed advertising materials such as posters and banners, as all information is now updated digitally without additional printing expenses.