A New Level of Visual Communication at ECCO

ECCO is one of the world’s leading footwear manufacturers, ranking among the top three in the industry. The company is known for its Scandinavian design, attention to detail, exceptional quality, and commitment to comfort. In Russia, ECCO operates over 200 stores and is also well represented across CIS countries.

ECCO’s core focus is creating a modern and recognizable customer experience — including through visual and digital communication within its retail spaces.

As part of a large-scale update of its store window concept, ECCO approached SmartPlayer with the goal to:

• Enhance the attractiveness of store windows and motivate passersby to enter;
• Integrate Digital Signage into key retail zones — from windows to checkout areas — in an aesthetically pleasing and technologically advanced way;
• Ensure centralized and user-friendly management of digital content across all store screens;
• Gain a tool for quickly and flexibly updating marketing materials.

The project was implemented in partnership with Elektronnye Dengi. The following key steps were carried out:

Audit and Equipment Selection
A technical evaluation of the new window design was conducted, and suitable display models were selected — high-resolution LCD panels optimized for visual comfort.
The screens were seamlessly integrated into retail fixtures, achieving an aesthetic and functional balance.

SmartPlayer Integration
Our system was implemented as the centralized content management hub for ECCO’s entire screen network. This enabled full control over visual communication across all stores. Digital Signage scenarios covered window displays, checkout areas, and shelving equipment — turning screens into a natural part of the in-store environment.

Today, ECCO stores are equipped with state-of-the-art Digital Signage installations that:

Attract attention and drive sales:
Window displays showcase new collections and promotions, effectively capturing attention and increasing store traffic.

Strengthen the brand:
A unified visual style maintained through Digital Signage enhances ECCO’s brand recognition. Screens have become an integral part of the brand’s refreshed store design.

Optimize management:
Content is broadcast and updated centrally via SmartPlayer, allowing ECCO’s marketing team to make real-time updates and launch campaigns across the entire network.

Provide flexibility and scalability:
The solution scales easily to new locations — regardless of store format or layout — while the SmartPlayer CMS ensures stable and fast operation of the Digital Signage system.

ECCO has gained a convenient, technologically advanced, and visually powerful communication platform that strengthens its brand and supports the business goals of its retail network.