Managing Professional Panels for Dodo Pizza in the UAE and Turkey

Dodo Pizza is an international pizza chain founded in Russia and operating in more than 20 countries. The company actively implements digital technologies in management and marketing, develops its own IT platform, and builds its business on principles of transparency and efficiency.

Dodo Pizza turned to SmartPlayer for a stable and scalable solution. The main project objectives were to:

• Centrally manage content for pizza restaurants in the UAE and Turkey;
• Ensure stable operation on Samsung professional panels;
• Enable flexible scheduling and adaptation of content to local needs;
• Guarantee uninterrupted system performance without constant IT involvement.

• Integration with existing hardware: SmartPlayer software was installed on Samsung professional panels used in Dodo Pizza locations across the UAE and Turkey.

• Setup and configuration: We helped Dodo Pizza organize playlist structures and scheduling logic.

• Technical support: Our team provided assistance throughout all implementation stages.

As a result, approximately 30 digital screens were launched and are now managed via SmartPlayer.

Dodo Pizza gained:

• Centralized content control from a single management panel;
• Instant updates for promotions, ads, and other visual content;
• Stable performance on Samsung panels without additional hardware;
• Time savings and reduced workload for local teams;
• Scalability: the platform can easily be adapted to new locations.

SmartPlayer helped Dodo Pizza take an important step in developing its digital customer experience in international markets — focusing on stability, simplicity, and efficiency.